Got Moxy?

Downtown’s latest boutique hotel is looking at you, millenials.

by Samuel X. Cicci

The newest building on Main Street oozes bright colors, class, and fun. But this isn’t the city’s newest club or gallery; rather, Downtown Memphis’ newest hotel concept opened its doors to the public recently. Sitting by Court Square at 40 North Main, Moxy Hotel, a Marriott brand, wants to stand out from other conventional hospitality offerings. “It’s a fun, vibrant, stylish hotel,” says Greg Averbuch, founder and president of Summit Management Group. “It’s a hotel that’s centered around the millennial demographic, but more than just an age group, it’s really about the experiential traveler that’s looking for something fresh and innovative.”

Summit also manages the adjacent SpringHill Suites and Courtyard establishments, but Averbuch had wanted to try something different in the Bluff City. “We’ve been looking at this area since the ’90s,” he says. “Travelers are interested in coming and seeing the sights, sounds, and flavors that Downtown Memphis has to offer. Our lobby has several zones where people can mix and mingle for all types of purposes. It’s a really activated area in the hotel, and Moxy’s activation on Court Square is very exciting for the neighborhood and helps to anchor the center of Downtown.”

Moxy’s twists emerge as soon as visitors set foot on the premises. The lobby hosts pinball machines, foosball tables, and shuffleboard activities that complement the bar, which also serves as the check-in area. For those not in the mood for human interaction, online check-in is available. More attractions sit outside on the front porch, including Ping-Pong tables, a bocce ball court, and fire pits.

The hotel has 119 rooms, including four specialty suites. “They were created in a really thoughtful style,” says Averbuch, “with LVT hardwood flooring, and a modular design so that guests can utilize the rooms any way they want.” The residences are equipped with internet TV’s that have Netflix, Hulu, Pandora, and other media apps. Guests can also easily connect their own devices for anything from leisure to business functionality.

Memphis has seen a surge of boutique options Downtown in recent times, which Inside Memphis Business covered earlier this year. With Memphis’ hospitality industry having seen a profitable last decade, Summit invested more than $3 million in the Moxy project. “We’ve been very thoughtful throughout the whole process,” says Averbuch. “We were an early adopter of the Moxy brand, and I’m very excited about the designs, the guest rooms, the activation on Court Square, and I think it really fits in well with the locals and travelers that live in and come to visit Downtown Memphis.”

Moxy Hotel was designed by Manuel Zeitlin Architects in association with Memphis’ Bounds and Gillespie Architects.


> Christopher R. Hanewald of Wyatt, Tarrant & Combs writes of impact investing and finding the good in opportunity zones. Read his commentary in Bloomberg Tax here.

>  Verizon is launching a new 5G Network in Memphis. What’s that mean? Read Maya Smith’s story in the Memphis Flyer here. 

> EDGE working to make massive Mississippi River port project reality. Read Jacob Steimer’s story in the Memphis Business Journal here.

> Google to open operations center in Northwest Mississippi. Read Tom Bailey’s story in the Daily Memphian here.

> Late Thanksgiving dampened FedEx financial results. Read Max Garland’s story in The Commercial Appeal here.


> Need to know what to do this weekend? Check out Memphis magazine’s Five Things To Do This Weekend here.


Who’s getting promoted? Who’s closing big deals? Who’s getting awards? Inside Memphis Business magazine’s Hot Sheet has the latest on milestones in Memphis.

Cindy Davey (pictured) joined Staffline as director of sales.

> Stites & Harbison, PLLC, was recognized in BTI’s Client Service A-Team 2020.

Ashley Livingston, vice president at Oden, received her UX certification from Nielsen Norman Group.

Comcast named Jason Gumbs as regional senior vice president for the Big South Region, which includes Memphis and Tennessee.

Abed Abdo joined ALSAC as chief financial officer.

Financial Federal Bank hired Cade Peeper as loan officer in the residential department.

Campbell Clinic’s Accel Performance and Wellness Center partnered with Memphis Nutrition Group, which will help the center provide more diet and nutrition education.


Inside Memphis Business magazine publishes a list of local Power Players every year. These are the movers and shakers in more than 30 categories who get things done in their respective fields. IMB’s April issue has the complete list. We also publish individual categories in other issues throughout the year, and we feature individual Power Players in our weekly Tip Sheet.

This week’s Power Player is Barry Marshall:

President and partner, Security One, Inc. More than 35 years of experience in public and private sectors. Graduate, U of M. Began career at Security One, the commercial security firm founded by his father in 1973. Joined Shelby County Sheriff’s Department in 1977 and serves as a reserve instructor with the Memphis Police Department. Security One rated as a top security company by the Memphis Business Journal, 2012 and 2013. Board member, Carnival Memphis.

For the complete list of Inside Memphis Business Power Players, go here.


“We’re experiencing economic growth like we haven’t seen in decades. Verizon’s new 5G network in Memphis adds another strong tool to recruit and retain companies.”

—Memphis mayor Jim Strickland on Verizon’s launch. Read Maya Smith‘s story in the Memphis Flyer here.