“An office entryway is important. It is a first impression for new employees, new customers, vendors, and visitors. Whether your logo is prominent or not, the sense of arrival or lack thereof is a reflection of your brand.”
Social capital and professional relationships are crucial components to succeeding in the workplace and beyond
Afdhel Aziz believes that innovators and provocateurs have the power to use business and culture to do good.
When it comes to attending conferences for professional development, be intentional about prioritizing what is most important to you and identifying what you can benefit from most. It is so easy to fall into the trap of cycling through from one obligation to the next without any purpose at all.
You’ll be left out if you aren’t LinkedIn. At minimum, it is a great tool if you are looking for a job or for good candidates for an open position you are trying to fill, but it is also an effective communications channel for content marketing. Whether you are promoting yourself as a thought leader or your company as the solution, LinkedIn content marketing can help you stay top of mind with your customers.
What once were added benefits, are now differentiators that not only help attract and retain talent, but also set one company culture apart from another.